Websites that are based on a one page design are becoming increasingly common and can be a great fit for certain types of companies. Whereas at one time scrolling was a thing to be avoided and websites were built to have information sorted into different pages, now many find it easier to navigate a single page with these sections built into it.
Having one page can also help you prioritize what information you want to include on your webpage and force you to make decisions that will eliminate clutter. The constant demands on people’s time these days makes it an imperative that you only include the most important information on your site. If someone can not immediately find what they are looking for, there is a good chance they will surf away from your site to one they can find it on.
That in itself may be the driving principle behind one page sites: quick, easy access to information with a minimum of hassle. Another advantage that one page sites have is that once they have been made responsive, they are easy to browse on a cell phones and tablets as their design is eminently conducive to the scrolling motions of both devices.
The main drawbacks to having a one page website is SEO. You must now fit all the keywords you want into one page which can be difficult to do without ruining the clean look of the page (one of the original goals of having a one page website). This problem is currently becoming easier and easier to solve since there are endless SEO companies working on it. The other bugaboo that comes up is that one site webpages are simply not feasible for many companies. Examples would be web sellers that offer many different kinds of products that can’t be easily sorted on one page or a prolific blog site on multiple topics. This isn’t so much a problem with one page website design as it is a disclaimer that it’s not a one size fits all solution and should not be represented as such.