From the studio
Thoughts on design, websites, and AI, along with a look back at some of our work.
Posts
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How we use AI across our business
How we use 60+ AI agents to help with customer requests, writing, design, and website projects—and where human decisions and review still matter.
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Five marketing strategies to adapt to your business
Explore five practical ways to connect with customers, build trust, and choose marketing that fits your business.
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Burnsville Hitch branding
A 2019 project spanning branding, a website, print materials, promotional items and photography for Burnsville Trailer Hitch.
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Summit Creek Hat Co. branding & web design
A 2019 project featuring branding, website, apparel and print design for Summit Creek Hat Co.
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Minnesota Library Association logo design
Logo design for the Minnesota Library Association’s 2015 Annual Conference: Search. Create. Inspire.
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Next Wave Connect website design
A 2014 look at the responsive Next Wave Connect website.
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One-page websites: when they work and when to use more pages
Decide whether a one-page website fits your business, content and customer journey—and when separate pages make the experience clearer.
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Choosing fonts that work for your brand
Choose typefaces with purpose: balance character and readability, build a clear hierarchy, check licensing and keep website font loading efficient.
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How to brief your designer and give useful feedback
Give your designer a clear starting point: business goals, useful references, real content and feedback that explains what needs to change.
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Pezigns builds website for Next Wave Connect
The 2013 announcement of Pezigns’ website work for Next Wave Connect.
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Make your website work across today’s devices
A practical approach to responsive websites: readable content, useful navigation, accessible forms and faster-loading images across screen sizes.
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Brand consistency: a practical checklist
Keep your website, print materials and everyday communication recognizably yours with a practical checklist for logos, color, typography and voice.