Tag Web Design

Aug 12, 2014

One Page Websites: Benefits and Drawbacks

Websites that are based on a one page design are becoming increasingly common and can be a great fit for certain types of companies. Whereas at one time scrolling was a thing to be avoided and websites were built to have information sorted into different pages, now many find it easier to navigate a single page with these sections built into it.

Having one page can also help you prioritize what information you want to include on your webpage and force you to make decisions that will eliminate clutter. The constant demands on people’s time these days makes it an imperative that you only include the most important information on your site. If someone can not immediately find what they are looking for, there is a good chance they will surf away from your site to one they can find it on.

That in itself may be the driving principle behind one page sites: quick, easy access to information with a minimum of hassle. Another advantage that one page sites have is that once they have been made responsive, they are easy to browse on a cell phones and tablets as their design is eminently conducive to the scrolling motions of both devices.

The main drawbacks to having a one page website is SEO. You must now fit all the keywords you want into one page which can be difficult to do without ruining the clean look of the page (one of the original goals of having a one page website). This problem is currently becoming easier and easier to solve since there are endless SEO companies working on it. The other bugaboo that comes up is that one site webpages are simply not feasible for many companies. Examples would be web sellers that offer many different kinds of products that can’t be easily sorted on one page or a prolific blog site on multiple topics. This isn’t so much a problem with one page website design as it is a disclaimer that it’s not a one size fits all solution and should not be represented as such.

 

Mar 1, 2014

How to communicate with your designer and get the results you want

When you hire a graphic designer, you do it because you want someone with expertise to create something you have neither the time nor the skills to make, not because you want to constantly be in contact with them trying to get on the same page on your design preferences and needs. Here are a few tips to make this interaction smooth and ultimately more fruitful for you and your business.

The first step is to decide what you want. This may seem straightforward enough but there are a few steps that will ensure everyone is on the same page with a minimal amount of effort. Providing examples is an extremely effective way to show your designer what you’re looking for. These examples can come in the form of websites or designs you admire, but try and figure out what makes those designs attractive to you. This kind of information will be helpful to the designer as well as allow them creative room.

A couple other basic pieces of information you should provide are: Information about what your company does and what are the main objectives or goals you hope to achieve from your design project. Also be sure to detail the features you want included in the website (i.e. photo gallery, social media implementation, etc.) These may seem like no-brainers but forgetting to discuss these will almost ensure confusion and difficulty in getting the product you want as expediently and painlessly as possibly.

Another resource you may have on hand and not ever realize are past designs that have been done for you. If you have older solutions that you’ve grown unhappy with they are not just fodder for the trash can, they can actually be very helpful in creating a new one you do like. Definitely provide your designer with these and detail why you are dissatisfied with them. Sometimes it’s what you do not like that will give a designer a better insight into what changes to make.