Category Pezigns

Oct 1, 2014
next-wave-connect-home-page

Next Wave Connect Website Design

Here’s a look at a website we recently designed for Next Wave Connect – The first healthcare industry-specific enterprise social collaboration solution

This site allows users to log-in and sign-up for an account and was built with a “Responsive Design” — meaning it optimized to look great on any screen size large or small. Take a look!

Aug 12, 2014

One Page Websites: Benefits and Drawbacks

Websites that are based on a one page design are becoming increasingly common and can be a great fit for certain types of companies. Whereas at one time scrolling was a thing to be avoided and websites were built to have information sorted into different pages, now many find it easier to navigate a single page with these sections built into it.

Having one page can also help you prioritize what information you want to include on your webpage and force you to make decisions that will eliminate clutter. The constant demands on people’s time these days makes it an imperative that you only include the most important information on your site. If someone can not immediately find what they are looking for, there is a good chance they will surf away from your site to one they can find it on.

That in itself may be the driving principle behind one page sites: quick, easy access to information with a minimum of hassle. Another advantage that one page sites have is that once they have been made responsive, they are easy to browse on a cell phones and tablets as their design is eminently conducive to the scrolling motions of both devices.

The main drawbacks to having a one page website is SEO. You must now fit all the keywords you want into one page which can be difficult to do without ruining the clean look of the page (one of the original goals of having a one page website). This problem is currently becoming easier and easier to solve since there are endless SEO companies working on it. The other bugaboo that comes up is that one site webpages are simply not feasible for many companies. Examples would be web sellers that offer many different kinds of products that can’t be easily sorted on one page or a prolific blog site on multiple topics. This isn’t so much a problem with one page website design as it is a disclaimer that it’s not a one size fits all solution and should not be represented as such.

 

Mar 1, 2014

How to communicate with your designer and get the results you want

When you hire a graphic designer, you do it because you want someone with expertise to create something you have neither the time nor the skills to make, not because you want to constantly be in contact with them trying to get on the same page on your design preferences and needs. Here are a few tips to make this interaction smooth and ultimately more fruitful for you and your business.

The first step is to decide what you want. This may seem straightforward enough but there are a few steps that will ensure everyone is on the same page with a minimal amount of effort. Providing examples is an extremely effective way to show your designer what you’re looking for. These examples can come in the form of websites or designs you admire, but try and figure out what makes those designs attractive to you. This kind of information will be helpful to the designer as well as allow them creative room.

A couple other basic pieces of information you should provide are: Information about what your company does and what are the main objectives or goals you hope to achieve from your design project. Also be sure to detail the features you want included in the website (i.e. photo gallery, social media implementation, etc.) These may seem like no-brainers but forgetting to discuss these will almost ensure confusion and difficulty in getting the product you want as expediently and painlessly as possibly.

Another resource you may have on hand and not ever realize are past designs that have been done for you. If you have older solutions that you’ve grown unhappy with they are not just fodder for the trash can, they can actually be very helpful in creating a new one you do like. Definitely provide your designer with these and detail why you are dissatisfied with them. Sometimes it’s what you do not like that will give a designer a better insight into what changes to make.

Oct 8, 2013
NWC-Announcement

Pezigns builds website for Next Wave Connect

Pezigns just completed this website for Next Wave Connect.  Today, along with the website we built, they are launching a first of its kind, healthcare industry specific enterprise social networking application. They are doing some groundbreaking work here, make sure to take a second to like them on Facebook and check out their site at: www.nextwaveconnect.com

Aug 1, 2013

Optimizing your website for today’s devices

Only a few years ago you could build a website and be fairly confident you knew exactly what the user would be viewing it on: a personal computer. Now, with the plethora of devices people use everyday to access the web (computers, smartphones, tablets, etc.), your website needs to be easy to use on all of them. One method to solve this problem is to code your site to work on each and every device on their native platform. This will work, but it is very time consuming and for many is far too expensive to be an option.

Another way to proceed is creating a responsive website. This technique cues your website to display differently depending on the device viewing it. In addition to re-sizing the website to be more easily viewed on smaller screens you can choose what content and tools you want to make available. Bulky functions and tools that works great on a personal computer may just be a hindrance to a smartphone user. One must put themselves in the mindset of  the customer and figure out what a user will want out of your website depending on how they access it.

Responsive website design is all about putting functionality and information at the users’ finger tips while making it easy to navigate on their device of choice. For instance a website optimized for a smartphone would emphasize touch capabilities, a minimal amount of clicks, and fast load time. Thus, less tends to be more on a smartphone as most users will want certain information quickly and most likely will not appreciate extra frills and add-ons.

Pezigns has been creating responsive websites for years! We would love to help you or your company drive more traffic to your site and build a more memorable (and accessible!) web experience for your customers!

Jul 19, 2013
Mar 10, 2014

Fonts: A Font-tain of Knowledge

To the uninitiated, delving into the world of fonts is confusing at best and overwhelming at the worst. In this article, we’re going to prime your mind with the info you need to font with the best of them. First off, why use different fonts? Wouldn’t just one universal font work just fine? Different fonts are used to convey a sense of emotion, time period, a particular feeling (i.e. light, airy), or a personality trait (strong, tough). These differences along with size, color, and a few other options we will look at in a second combine to create the feel of the document you are creating. This may seem to be giving font selection a lot of credit, but when fonts are used correctly the difference is clear.

Unfortunately, when a font is truly well chosen the reader may not even consciously realize its effect. Due to this, we believe the best way for someone new to fonts to gain an understanding of why font choices are important are examples of poorly used fonts. Douglas Bonneville has put together an excellent list of egregious font violations for your viewing displeasure http://bonfx.com/23-really-bad-font-choices/.

Now that you’ve hopefully been impressed with the importance of font choice, how does one make a font choice decision? Figure out your audience and what you want them to get out of your font. Do you want to convey a no-nonsense business feel or perhaps a more of a playfulness? Having an idea of the feelings you want to evoke with the font you use will make it much easier to choose one then just sitting down at your computer and staring at different fonts waiting for divine inspiration. A great place to get an idea of what fonts generally should be used in different instances is a study by the University of Wichita. http://psychology.wichita.edu/surl/usabilitynews/81/PersonalityofFonts.asp.

Its a little bit wordy as its an academic publication but full of great information on what average users think of different fonts. For further reading on the categorization of fonts and their usage we would highly recommend Dan Mayer’s article on the subject found at: http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/

Jun 21, 2013

Brand Consistency

When your creating or building your companies brand, consistency should be a top priority. Being consistent in your branding will lend your business an air of professionalism and competency.  If a company’s branding is inconsistent, what does that say about their products or services? A good strategy is to create a set of branding guidelines that  includes a unified color scheme, font use, logo size and placement. This will be used in all aspects of the company i.e. website, fliers, mail outs, business cards etc. Doing this will increase your brand recognition. Straying from these guidelines can potentially hurt the brand awareness you are trying to create,  also it may give customers a negative impression and inspire doubt in the overall reliability of your product or services.

May 30, 2013
May 15, 2013