Category Branding

Apr 11, 2015

Minnesota Library Association Logo Design

Pezigns is the official designer for the Minnesota Library Association 2015 Annual Conference! The theme this year is “Search. Create. Inspire.”

Check out the logo we designed for this years MLA Conference!

Link to Conference Page – http://www.mnlibraryassociation.org/?page=2015AnnualConference

Oct 1, 2014
next-wave-connect-home-page

Next Wave Connect Website Design

Here’s a look at a website we recently designed for Next Wave Connect – The first healthcare industry-specific enterprise social collaboration solution

This site allows users to log-in and sign-up for an account and was built with a “Responsive Design” — meaning it optimized to look great on any screen size large or small. Take a look!

Oct 8, 2013
NWC-Announcement

Pezigns builds website for Next Wave Connect

Pezigns just completed this website for Next Wave Connect.  Today, along with the website we built, they are launching a first of its kind, healthcare industry specific enterprise social networking application. They are doing some groundbreaking work here, make sure to take a second to like them on Facebook and check out their site at: www.nextwaveconnect.com

Mar 10, 2014

Fonts: A Font-tain of Knowledge

To the uninitiated, delving into the world of fonts is confusing at best and overwhelming at the worst. In this article, we’re going to prime your mind with the info you need to font with the best of them. First off, why use different fonts? Wouldn’t just one universal font work just fine? Different fonts are used to convey a sense of emotion, time period, a particular feeling (i.e. light, airy), or a personality trait (strong, tough). These differences along with size, color, and a few other options we will look at in a second combine to create the feel of the document you are creating. This may seem to be giving font selection a lot of credit, but when fonts are used correctly the difference is clear.

Unfortunately, when a font is truly well chosen the reader may not even consciously realize its effect. Due to this, we believe the best way for someone new to fonts to gain an understanding of why font choices are important are examples of poorly used fonts. Douglas Bonneville has put together an excellent list of egregious font violations for your viewing displeasure http://bonfx.com/23-really-bad-font-choices/.

Now that you’ve hopefully been impressed with the importance of font choice, how does one make a font choice decision? Figure out your audience and what you want them to get out of your font. Do you want to convey a no-nonsense business feel or perhaps a more of a playfulness? Having an idea of the feelings you want to evoke with the font you use will make it much easier to choose one then just sitting down at your computer and staring at different fonts waiting for divine inspiration. A great place to get an idea of what fonts generally should be used in different instances is a study by the University of Wichita. http://psychology.wichita.edu/surl/usabilitynews/81/PersonalityofFonts.asp.

Its a little bit wordy as its an academic publication but full of great information on what average users think of different fonts. For further reading on the categorization of fonts and their usage we would highly recommend Dan Mayer’s article on the subject found at: http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/

Jun 21, 2013

Brand Consistency

When your creating or building your companies brand, consistency should be a top priority. Being consistent in your branding will lend your business an air of professionalism and competency.  If a company’s branding is inconsistent, what does that say about their products or services? A good strategy is to create a set of branding guidelines that  includes a unified color scheme, font use, logo size and placement. This will be used in all aspects of the company i.e. website, fliers, mail outs, business cards etc. Doing this will increase your brand recognition. Straying from these guidelines can potentially hurt the brand awareness you are trying to create,  also it may give customers a negative impression and inspire doubt in the overall reliability of your product or services.