Category 2013

Oct 8, 2013
NWC-Announcement

Pezigns builds website for Next Wave Connect

Pezigns just completed this website for Next Wave Connect.  Today, along with the website we built, they are launching a first of its kind, healthcare industry specific enterprise social networking application. They are doing some groundbreaking work here, make sure to take a second to like them on Facebook and check out their site at: www.nextwaveconnect.com

Aug 1, 2013

Optimizing your website for today’s devices

Only a few years ago you could build a website and be fairly confident you knew exactly what the user would be viewing it on: a personal computer. Now, with the plethora of devices people use everyday to access the web (computers, smartphones, tablets, etc.), your website needs to be easy to use on all of them. One method to solve this problem is to code your site to work on each and every device on their native platform. This will work, but it is very time consuming and for many is far too expensive to be an option.

Another way to proceed is creating a responsive website. This technique cues your website to display differently depending on the device viewing it. In addition to re-sizing the website to be more easily viewed on smaller screens you can choose what content and tools you want to make available. Bulky functions and tools that works great on a personal computer may just be a hindrance to a smartphone user. One must put themselves in the mindset of  the customer and figure out what a user will want out of your website depending on how they access it.

Responsive website design is all about putting functionality and information at the users’ finger tips while making it easy to navigate on their device of choice. For instance a website optimized for a smartphone would emphasize touch capabilities, a minimal amount of clicks, and fast load time. Thus, less tends to be more on a smartphone as most users will want certain information quickly and most likely will not appreciate extra frills and add-ons.

Pezigns has been creating responsive websites for years! We would love to help you or your company drive more traffic to your site and build a more memorable (and accessible!) web experience for your customers!

Jul 19, 2013
Jun 21, 2013

Brand Consistency

When your creating or building your companies brand, consistency should be a top priority. Being consistent in your branding will lend your business an air of professionalism and competency.  If a company’s branding is inconsistent, what does that say about their products or services? A good strategy is to create a set of branding guidelines that  includes a unified color scheme, font use, logo size and placement. This will be used in all aspects of the company i.e. website, fliers, mail outs, business cards etc. Doing this will increase your brand recognition. Straying from these guidelines can potentially hurt the brand awareness you are trying to create,  also it may give customers a negative impression and inspire doubt in the overall reliability of your product or services.

May 30, 2013
May 15, 2013
May 14, 2013

Welcome to Pezigns new blog!

On this blog we will focus on showcasing Pezigns most recent design work and discussing topics such as Graphic Design, Brand Identity, New Technology, Innovation and all things that are Creative. Please follow our blog to keep up to date on our most recent work and specials!!

 

Jun 19, 2013

The Importance of SEO

Merely creating a brilliant website isn’t quite enough these days. Why? Because what good is an amazing website if no one sees it? Incorporating a proper understanding of SEO (Search Engine Optimization) is a vital part of web site development, and without it there is a high chance that your hard work or your money spent will go to waste. Given that the top three outputs from a search on any search engine will generate more hits than the rest of the results combined, SEO should be one of the top priorities for any website owner. – http://bit.ly/16hBf4c

Jun 7, 2013

Starbucks takes chances when innovating and generally wins!

Starbucks teaches a sound lesson in how to push the boundaries of your business; always move forward and worry about fine tuning your ideas later. Waiting until perfection is achieved seems to be a surefire way to stay behind the curve.

http://bit.ly/1b1wNas

Jan 24, 2013